State of AI Apps Report 2025 is Live!
Cracking Mobile Gaming Live Ops Report
How live ops strategies are keeping players engaged, retained, and spending.
Live Ops continues to be the dominant business model in mobile gaming, aimed at optimizing games for engagement, retention, and monetization.
The world’s most innovative game companies trust Sensor Tower
With Sensor Tower’s recent acquisition of Playliner, Live Ops data is the latest addition to our mission to measure the global digital economy. Combined with mobile app and digital advertising insights, our exclusive new report, Cracking Mobile Gaming Live Ops offers mobile games insights including:
78% of the top 1000 live ops games declined in revenue between 1H‘24 to 1H‘25
Milestone rewards are core to progression event mechanics
90% of top puzzle games utilize standard tournaments
And much more!
Over 30 pages of interactive charts and actionable Live Ops insights are waiting.