Order Up! 2026 QSR Spotlight Report
The global QSR market has seen sustained positive growth for the last three years, and brands are coming up with ever-more-creative ways of keeping the engagement coming and the revenue flowing. Our latest report, Order Up! 2026 QSR Spotlight explores the trends defining this massive (and still growing) industry.
The 30+ page guide is split into three sections, starting off with Mobile App Insights, transitioning into Digital Advertising, and finishing off with a look at how Retail Media is functioning in the space.
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If you’re a brand marketer, demand gen specialist, product manager, or anyone with a stake in QSR performance, this report is for you. Here’s a sneak peek of the key takeaways:
Demand for QSR apps continues to rise globally: QSR apps sustained positive growth for both downloads and sessions globally in 2025. In mature markets like the US, adding new users is becoming more difficult even as engagement continues to rise.
Mobile remains a key part of QSR strategy for improving customer loyalty: Mobile has become almost required for QSR brands, with most of the top advertisers also having a strong presence on mobile. The apps present a great way to improve the user experience while also providing easily accessible rewards for loyal customers.
Social channels can help reach a mobile-friendly audience beyond Linear TV and OTT: Linear TV and OTT are still popular choices for most QSR advertisers, accounting for roughly half of digital ad spend in the US. Social channels can help brands reach a targeted mobile-friendly audience, like Crumbl's appeal to younger women on Snapchat.
QSR and Food Delivery partnerships provide opportunities to boost both brands: Co-branded retail media advertising with food delivery services like Uber Eats, GrubHub, and DoorDash help give both brands a boost. Most recent creatives offer very generous incentives for first-time users as it has become harder to reach a new audience.