Q1 2026 Digital Market Index: Your Industry Cheat-Sheet
There may be trouble on the horizon for the US mobile market. Q1 2026 marked the country’s second straight quarter-over-quarter decline in IAP revenue — a pattern not seen since the Coronavirus pandemic caused a massive spike and subsequent downturn six years ago.
But here’s reason for optimism: despite the revenue slowdown, the US remains the global leader in absolute revenue growth, and ad impressions are nearing an all-time high.
Get the Report
Trusted by global digital leaders
Our quarterly report card for the digital economy is here, and over the course of 50+ illustrated pages, we’ll be unpacking all the trends you need to know across mobile, web, and digital advertising. Plus, actionable insights for professionals trying to maintain a foothold in this evolving market.
Here’s a preview of what you’ll learn inside the Q1 2026 Digital Market Index:
Mobile App Market: Unpack the strategies of top markets, categories, apps, and games, and deconstruct the factors that shaped their performance.
Digital Advertising Market: Learn how top players distributed Q1 budget across channels, which industries saw the biggest gains, and what types of campaigns are reaching the widest audiences.
Web Market: Understand the traffic trends shaping online engagement, with a special focus on how AI is redefining discoverability on the web.