Q2 2026 Digital Market Index Report: Your Digital Economy Scorecard
While non-gaming revenue has anchored global resilience, generating a record $2.4B, mobile gaming saw another soft quarter with a 5.9% decline QoQ, falling below $20B for the first time in nine consecutive quarters.
But the full digital economy remains strong. Digital marketing saw durable growth as social channels accounted for 54% of total US spend, pulling more share from linear TV which dropped 6% in Q2. Add to that, Reddit’s continued market expansion, shopping returning to pre-tariff numbers, and retail media hitting a YoY impressions slump, and you’ve got a compelling conclusion to the first half of 2026.
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Our quarterly report card for the digital economy is here, and over the course of 50+ pages, and 45+ dynamic, interactive charts, we’ll unpack all the trends you need to know across mobile, web, retail media, and digital advertising. Plus, actionable insights for professionals trying to maintain a foothold in this evolving market.
Here’s a preview of what you’ll learn inside the Q2 2026 Digital Market Index:
Gen AI Monetization Accelerates - While ChatGPT maintains absolute dominance with 60% revenue share, competing AI assistants Claude, Grok, and Gemini saw an explosion of revenue, each expanding by at least 7x YoY.
Digital Advertising climbed to $49B - Shopping maintained the top US ad category ranking with 13% YoY growth, led by QoQ surges from World Cup supporters Home Depot (+69%) and Dicks Sporting Goods (+93%)
Web Market - Global web visits hit 2.04 trillion in Q2, an increase of .5% QoQ while time spent increased 2.2% to 411B hours, led by resilient growth in emerging economies like India, Argentina, and Saudi Arabia
Retail Media - Total US impressions fell 19% YoY, pulled down by a 27% YoY decline from market leader, Amazon.