State of Automotive & Mobility 2026 Report

Explore key automotive industry trends across major APAC markets, including China, Japan, South Korea and India, in H1 2026, alongside the competitive landscape of leading automotive brands.

Understand global automakers' domestic and overseas expansion strategies, including the shift from traditional vehicle exports toward digital customer acquisition and early-stage brand building in international markets.

Discover how leading automakers differentiate their strategies across regions through tailored product portfolios, digital advertising channel selection and digital ecosystem engagement.

Identify emerging growth opportunities driven by evolving hybrid and fully electric vehicle adoption, while uncovering competitive insights from digital advertising trends.

Learn from leading automotive brands such as Kia, exploring real-world strategies for localized digital advertising, mobile and web ecosystem development, and differentiated sub-brand positioning.