State of Game Advertising
The past year has given way to a crowded gaming market, with legacy hits and emerging entries alike finding space to break into the limelight. But what about the unsung heroes of the landscape — the marketing campaigns that first brought players’ attention to these exciting new offerings?
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Trusted by the most successful gaming leaders in the business
State of Game Advertising 2026 tracks how publishers in both the PC/Console and mobile space promoted their titles across 41 markets, using Pathmatics digital advertising data alongside Sensor Tower app and ad intelligence. By the end, you’ll be fluent in the strategies driving growth, as well as the pathways to replicating success.
Inside, you’ll find hundreds of actionable insights just like these:
The top US mobile game advertisers roughly tripled the number of new ad creatives they put into market, and growth was almost entirely in low-budget video tests
Nintendo now holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time
The biggest cross-platform franchises run their mobile and console arms as separate campaigns, with different channels, calendars and creatives