App Insights & Advertising Trends from April

Discover how Eli Lilly and Novo Nordisk’s are capitalizing on the growing demand for obesity drugs with increased ad spend and targeted advertising strategies.
Explore the robust growth of home improvement apps such as Home Depot and Lowe’s and uncover their strategies to increase downloads and MAU growth despite macroeconomic weakness.
Learn about the State of AI photo and Video Apps as the cohort experienced a surge in downloads of AI-powered editing apps, reflecting consumer interest in digital enhancement.
Gain insights into Netflix’s remarkable ad revenue growth and its attraction of new advertisers.
Understand the correlation between Target’s digital advertising efforts and increased web and app traffic during their Target Circle Week sale.