App Insights from December

Six Reports Focused on Business, Advertising and Brand Trends across EMEA and North America.

Explore business trends such as the surge in Neobanks' growth in 2023 and the customer loyalty battle between major fast-food players. The Roundup also covers advertising and brand trends, including the evolution of P2P payment apps, increased ad spend on Black Friday in Europe, the decline in Macy’s ad spend, and updates on the growth of Netflix's ad-supported service.

Dive into the report to learn more about the: 

• Factors driving the rapid growth of Neobank apps in the US.

• Correlation between McDonald’s mobile Daily Active Users (DAUs) and the company's stock performance.

• Increase in Europe's Black Friday ad spending and key advertisers.

• Shift in Cash App and Venmo advertising strategies.

• Early successes of Netflix's ad-supported service and the growth in US ad spend.

• Struggles faced by retailer Macy’s, including weak sales and declining mobile app metrics, in contrast to aggressive Chinese e-tailers.