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Discover the Biggest Trends & Launches in AAA Game Advertising
Unlock the secrets of successful game launches and marketing strategies from 2023.
This report provides an analysis of the major PC/Console game launches, detailing marketing strategies, timing, channels, positioning, and spend.
Get your copy of the report to discover the key trends that shaped the gaming landscape of 2023.
Access the report
Featured in the report:
Detailed breakdown of the biggest PC/Console game releases each quarter, including: Hogwarts Legacy, Diablo IV, Starfield, Call of Duty: Modern Warfare III (2023)
Comprehensive analysis of top game launches using Pathmatics data
Breakdown of marketing strategies for the launches including Insights into campaign timing, channel spend, and creative positioning for each major launch.
Key marketing trends influencing the gaming industry in 2023, such as: cross-platform advertising, trans-media storytelling, live services integration, brand collaborations
Dive into the data and trends that are shaping the future of AAA game advertising today.