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State of Digital Advertising 2024: OTT Snapshot
A deep dive into OTT digital advertising trends
US OTT ad spend surpassed $10B in the first eight months of 2024, up 13% YoY. And with the winter holidays approaching, spend across the ad channel is projected to hit $5B in Q4 alone.
What’s driving this massive growth? Find out in the State of Digital Advertising: OTT Snapshot.
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What’s in the report:
An overview of digital advertising, exploring the regions with the highest ad spend, impressions, top channels, categories, and key advertisers
YoY OTT ad spend growth in the US
How the Olympics helped Peacocks ad spend market share climb from 6.8% in 2023 to 8.2% in the first eight months of 2024
Demographic breakdowns for the most popular subscription services
Most popular advertising categories for streaming services
Top advertisers by spend across OTT Streaming services in the US