2025 State of Mobile is Live!
Learn about the global downloads and revenue trends of travel apps market, and the downloads and revenue share in different markets;
View the 2024 rankings of travel app downloads and MAUs in China's iOS market, and key markets like Japan, South Korea, Southeast Asia, India, Australia and New Zealand; and
Understand the global expenditure and impression variation tendencies of digital advertising for travel brands in recent years, the ranking of leading Asian-Pacific travel brand advertisers in the United States, and the analysis of relevant advertising channels.
Through a case study, we explored successful methods and experience of Trip.com in the overseas markets.