2025 State of Mobile is Live!
Blitzing the big game: How 2025’s Super Bowl advertisers stood out
Super Bowl advertisers spent 45% more on digital channels in the lead up to the game than in 2024.
What brands soared like an Eagle and won the day? And what brands may have made a chief mistake?
Download our Super Bowl report to find out.
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What's in the report?
A deep dive into CPG and an analysis of Super Bowl advertising rookies vs. big game veterans
A look at changing viewership patterns throughout the game, as the first Super Bowl blowout in years lead to a declining late game audience
How Fetch turned a free-money giveaway into 100%+ mobile app download growth
Online Sportsbooks continued push to draft new users, doubling down on YouTube and Social Networks
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