Here are some of the key takeaways from our report, “TikTok Averts US Service Interruption with Additional Extension":

• Downloads surge: User acquisition is back up, with downloads growing 60% since January 2025. Despite the delisting period, TikTok’s YTD downloads are still 125% higher than its peers.

• Active users tell a mixed story: Although daily active users grew 5% from February to March, they’re still 5% lower than they were in December of 2024. This could also be related to industry-wide headwinds around digital fatigue.

• Time spent remains high: Despite the chaos, people definitely haven’t stopped scrolling; users spent an average of 75 minutes/day on the app in March of this year — second only to Youtube’s 78.

• IAP revenue dwarfs competitors: Not only are audiences engaged, but they’re also spending money. TikTok’s IAP revenue in March was more than Snapchat, X, Instagram, Facebook, and Reddit combined.

• Download the full report for more insights surrounding the social media giant’s complicated year — and what it could signal for your brand.