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Product:
Pathmatics
The award winning marketing intelligence platform that helps marketers make smarter decisions.
Trusted by Leaders in Mobile
Gain visibility into the digital advertising ecosystem
See ad spend and impression estimates across key markets. Access insights into advertiser and publisher strategies across platforms like Facebook, Instagram, YouTube, display, video, mobile, OTT, and more.
Analyze trends and spends
View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends
Find creatives that resonate
See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative
Outsmart your competition
Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown
Dive into digital display advertising data to identify trends that drive growth
Understand which sites are earning brands’ desktop and mobile display ad budgets and how display fits into a brand’s total digital media mix. See which brands are spending the most on display in a given category and who your display advertising competitors are so you can adjust your budgets and better reach your targets. View historical spend and impression trends to determine how brands are shifting their display spend over time.
Monitor competitors’ campaign strategies
Gain insight into messaging, impressions, and flighting for each ad and compare spend side-by-side to assess competitor share of voice. See the types of ads brands are running, how ads compare across categories, and which remained in the market longest. Compare competitor’s historical spending habits to predict future buying patterns and tune spending strategies to de-position competitors.
Discover creatives that resonate
Create eye-catching visuals and copy that resonate with target audiences by gaining visibility into the creative strategies of your competitors and the top brands in the world. View messaging, size, sites, and landing pages for each creative and how positioning strategies and tactics differ across categories like Auto and Telecom. Analyze creative differences across networks to understand what is and isn’t working.
See historical spend trends and compare advertisers
Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, X (formerly Twitter), OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.
Analyze creative, messaging, and targeting strategies
Dive deep into ad creatives to gain insight into messaging, CTA, audience profiles, site targeting, spend, impressions, ad type, and flighting for every creative. See top sites and landing pages for each creative to understand where, when, and how your competitors are advertising. View audience insights across gender, geo, and mobile OS.
Discover top advertiser, brand, and category, and site rankings
See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unearth trends and identify new opportunities.
Ready to find out more about your competition?
Data driven decision making for video advertising
Understand how advertisers are activating across mobile and desktop video, OTT and YouTube as part of their total digital media mix. View historical spend and impression trends to determine how brands are shifting their video spend over time and how events like holidays or programming shifts impact video advertising. Plus, see the exact creatives that brands are running on popular streaming services and leverage best practices to develop impactful ad campaigns that drive business results.
Accurate insights from real viewers
Pathmatics is powered by a real panel of viewers plus data aggregators, providing the most accurate view of the video advertising landscape. Our panel-based approach represents a diverse set of viewer demographics and characteristics and captures ad insights across mobile and desktop video, OTT and YouTube helping identify the positioning and creative strategies the most successful brands in the world use to dominate – including your competitors.
View granular level channel trends
Gain insight into messaging, audio, spend, impressions, and flighting for each ad and compare spend side-by-side to assess which networks may be most effective for your brand. Identify which networks a brand is investing in to understand the channels that may perform well for a brand - or which services have untapped potential for your ad campaign. Then, use creative insights to craft ads that will resonate with the unique audiences on each streaming service.
