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产品：
Pathmatics
顶尖的营销情报平台，助力营销人员做出更明智的决策
倍受移动行业领先企业的信赖
深入了解数字广告生态系统
查看关键市场的广告支出与展示次数估算。获取广告主和发行商在Facebook、Instagram、YouTube、展示、视频、移动、OTT等平台上的策略洞察。
分析趋势与支出
查看社交、展示、视频与移动平台的当前及历史支出和曝光数据，并了解季节性支出趋势。
发现共鸣创意
查看每个广告创意的实际内容，包括信息传递、号召性用语（CTAs）、受众特征、网站定位、支出、曝光次数与投放时间。
智胜您的竞争对手
在同一界面实图中，并排对比竞争对手在不同渠道的广告占比、类别排名和广告金额分配。
识别季节性广告趋势，优化媒体投放策略
通过分析历史广告投放数据、投放节奏及各渠道的表现，洞察季节性变化及行业趋势，抢占市场先机。深入了解竞争对手在数字广告中的投放策略，包括投放时间、渠道及预算分配，确保媒体预算的最优分配。
衡量市场份额，提升广告影响力
追踪您在行业和地区中的广告占有率（SoV）、品牌曝光度及竞争对手的广告投放情况。对标头部广告主，挖掘增长机会，优化预算分配，并提升营销活动的整体效率。
打造数据驱动的市场推广策略，助力新品上市
通过深入分析竞争对手的广告投放、创意趋势及受众定位，制定高效的市场推广（GTM）策略。找出能够推动实际效果的营销信息、优惠策略及数字渠道，助您精准定位市场，成功推出新产品。
分析优质广告创意，优化营销信息
深度解析广告创意表现——从广告形式、投放位置、信息传递到用户互动趋势。借助创意语言检测功能，更高效地研究本地化策略，了解广告投放渠道和表现最佳的位置，并根据创意类型及投放情况优化信息传递，最大化广告影响力。
Frequently Asked Questions
1. What is Pathmatics by Sensor Tower?
Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels.
2. Which channels does Pathmatics track?
Pathmatics provides coverage across a wide range of digital advertising channels, including:
Social (Facebook, Instagram, YouTube, TikTok, Twitter/X, Snapchat, LinkedIn)
Display and video
Mobile and desktop
OTT/CTV (Netflix, Amazon Prime Video, Disney+, Hulu, Peacock, and more)
Programmatic and direct buys
Linear TV (coming early 2026)
Retail Media Networks (via Retail Media Insights)
3. How does Pathmatics collect its data?
Pathmatics uses a combination of:
First-party panel data from millions of users who opt in to sharing data
Automated web crawlers that detect creatives, placements, and ad paths
Partnerships and platform integrations
Machine learning models to estimate spend and impressions
This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem.
4. Who uses Pathmatics?
We work with more than 2,500 top enterprises. Our customers include:
Brand marketing teams
Media and creative agencies
Publishers
Competitive intelligence teams
Financial analysts and investors
Adtech and martech professionals
5. What are the main use cases for Pathmatics?
Competitive analysis
Creative strategy insights
Media planning and optimization
Market and category research
Share-of-voice reporting
Trend and seasonal analysis
6. Can Pathmatics data be exported or integrated through APIs or data feeds?
Yes. Pathmatics supports data integration through our Connect Data Feed, APIs, and custom enterprise data delivery solutions that connect with BI tools and internal systems. You can also export data as a PDF or CSV.
Exports can include creatives, spend tables, top advertisers, publisher rankings, and more.
7. What geographies does Pathmatics cover?
Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC.
