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全面覆盖Steam、PlayStation与Xbox平台,为您的游戏业务提供PC与主机游戏市场洞察,助您在激烈竞争中脱颖而出


Sensor Tower重磅推出Video Game Insights (VGI),提供独特且全面的PC与主机游戏数据,覆盖游戏行业近半壁江山。VGI属于Sensor Tower游戏洞察产品矩阵的重要组成部分。
基于市场趋势分析,开发玩家真正喜爱的产品
竞品对标分析,制定高效的用户获取(UA)策略
从开发商与发行商动态,洞察市场变迁与潜力赛道

VGI覆盖超14万款PC与主机游戏,并提供超10 年、覆盖100+国家和地区(含中国) 的日度时序数据。无论是AAA大作还是独立游戏,助您基于收入、销量、游戏内同时在线玩家等指标,洞察热门游戏趋势。实时跟踪热门品类、发行商与市场动态,挖掘投资方向。分析玩家行为变化,保持竞争优势。

VGI依托超300万个公开玩家档案数据,支持同时对比多达15款游戏 的 DAU、售价、累计收入等核心指标。分析影响用户留存与收入表现的游戏特性,助力打造热门产品。内置9大核心品类、50+子品类与500+游戏标签,助力聚焦细分市场,制定精细化策略。

追踪愿望单与玩家评论,洞察玩家偏好与潜在付费意愿。查看各国家/地区愿望单新增情况,聚焦高参与度市场。识别促成高用户黏度与好评率的关键游戏特性,助力打造高留存、高热度产品。依托VGI高精度数据,破解爆款游戏的增长公式。

按品类与子品类拆分收入与表现,洞察增长驱动力,发现相似产品增速最快的市场,制定扩张计划。基于价格与收入表现,优化定价策略,提升盈利能力。分析玩家重叠度,了解不同游戏间用户分配时间与支出情况,优化产品组合策略。
所有Video Game Insights产品内数据,均支持下载或通过API接入。
Sensor Tower’s Video Game Insights (VGI) is a market intelligence platform that helps game developers, publishers, and investors analyze the performance of PC, and console games. It provides data on downloads, revenue, engagement, audience behavior, and market trends to support competitive analysis and strategic decision-making.
VGI provides data including game purchases and units sold, revenue, growing genres, publishers, and trending markets across PC and console platforms including Steam, Xbox, and Playstation. The data is designed to help teams track market performance and identify growth opportunities.
VGI covers PC and console games, enabling a unified view of the global gaming market across Steam, Xbox and Playstation. This allows teams to compare performance, trends, and player behavior across the gaming ecosystem.
VGI is used by game developers, publishers, marketers, product managers, investors, and analysts. Teams rely on it to evaluate competitors, validate game concepts, plan launches, optimize monetization strategies, and assess market opportunities.
Sensor Tower Video Game Insights uses advanced modeling, proprietary methodologies, and large-scale data sources to produce industry-trusted estimates. Data is widely used for market sizing, benchmarking, and strategic analysis by top gaming publishers globally.
Sensor Tower VGI allows users to compare games and publishers by units sold, revenue, engagement, genre, region, and platform. This makes it easy to identify top-performing competitors, emerging trends, successful monetization strategies, and gaps in the market.