AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Shopping Apps on iOS in France
An analysis of the top 5 shopping applications on the iOS platform in France for Q4 2020, showcasing download trends and active user data from Sensor Tower.
As the year 2020 wrapped up, the iOS shopping app landscape in France saw varied performances among the top contenders. Data provided by Sensor Tower offers insights into downloads and weekly active user trends for these leading applications during the fourth quarter.
Vinted: Sell vintage clothes maintained a strong presence with downloads fluctuating between 40 thousand and 60 thousand. The app saw a peak in weekly active users reaching over 1.1 million in early November, although there was a slight dip to around 1 million active users towards the end of December.
Amazon FR, a giant in the e-commerce space, experienced a significant increase in downloads, from around 30 thousand at the start of Q4 to over 50 thousand in early November. Active users also showed an uptick, climbing from 1.1 million to over 1.3 million in the same period.
For SHEIN - Shopping Online, downloads saw an increase from 30 thousand to over 40 thousand, with the highest point at 46 thousand in mid-November. The app's weekly active users experienced growth, peaking at nearly 1 million in the third week of November before declining to around 680 thousand by year-end.
Leboncoin showed a consistent download pattern, hovering around 30 thousand, with a spike to 46 thousand in the week leading up to Christmas. Active users for this app remained stable, with numbers ranging from 1.2 million to over 1.3 million in the last week of December.
Lastly, AliExpress Shopping App saw downloads increase from 25 thousand to over 40 thousand in early November, followed by a gradual decrease to the 30 thousand range. The app's active users hit a high of nearly 1 million in the second week of November but then fell to around 880 thousand by the close of the quarter.
While revenue data for these apps showed a consistent zero value, the trends in downloads and active users provide valuable insights into consumer behavior during the holiday season. For more comprehensive analysis and data, Sensor Tower's platform remains a go-to resource.
