Measure the full consumer journey across web, app, ads, and Gen AI
With expanded dataset across 4M+ websites and new AI discovery insights, Web Insights helps organizations measure the full digital consumer journey. And it’’s even more powerful when connected with our industry-leading app, advertising, and audience datasets. Keep scrolling to learn more, or download our State of Web to see these insights in action.
2026 State of Web Report
This 40+ page inaugural report takes you through the trends defining web usage in 2026, offering exclusive insights on acquisition, engagement, traffic flow, AI referrals and more.
What you'll learn:
AI is rapidly reshaping web and changing how consumers make decisions: AI assistants were the fastest-growing web category in 2025 (+86% traffic, +101% time spent)
Web is concentrated around a few gatekeepers: Search and Social together account for ~2.4 trillion visits, serving as the internet’s primary gateways
Mobile is winning the traffic war, but desktop still owns engagement: While mobile surpassed 50% of global web visits for the first time in Q1 2026, desktop still accounts for over 70% of web time spent.
2026 State of Web Report
This 40+ page inaugural report takes you through the trends defining web usage in 2026, offering exclusive insights on acquisition, engagement, traffic flow, AI referrals and more.
Webinar: connecting the dots between web, mobile, and AI
Join us for a data-rich webinar, covering what changes when mobile, web and advertising intelligence come together. We'll explore how to measure true audience reach across mobile and web, where AI-driven referral traffic is gaining ground, and what a unified view of the digital consumer journey unlocks for marketers navigating an increasingly fragmented landscape.
Jonathan Nguyen, Senior Associate at MGX
“As a frequent Sensor Tower user, I rely on Web Insights for monthly visibility into LLM spend across portfolio companies. Its granular usage, user, cohort, and geographic data make trends easy to spot, and the platform’s drill-down capabilities and support team are standout strengths”
Want to learn more?
Web Insights • May 2026
Sensor Tower releases enhanced Web Insights to track web, app, and AI-Driven consumer behavior
Expanded dataset across 4M+ websites and new AI discovery insights help organizations measure the full digital consumer journey. Connect web traffic and Gen-AI signals with Sensor Tower's flagship app, advertising, and audience datasets.
Web Insights • May 2026
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Web Insights is getting a makeover. Not only have we brought forth core data enhancements that bring coverage, stability, and alignment with real world performance — but we're also rolling out three valuable new reports to the platform. Keep reading to get the details.
Trusted by global digital leaders
FAQs
1. What is Web Insights?
Sensor Tower Web Insights provides cross-platform website behavior and performance metrics that reveal how users interact with websites, how they convert, and how web engagement relates to app activity and advertising performance.
2. How has Web Insights evolved since launch?
The most recent updates to Web Insights include expanded website and country coverage to over 5 Million+ websites, comprehensive path conversion data, and deeper AI referral traffic analysis.
3. Does Web Insights include Gen AI referrals?
Yes. Web Insights allows users to track brand mentions and referrals from Gen-AI tools to help organizations measure visibility and adoption.