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AI Insights · Timothy · April 2021

Q1 2021 UK Android Performance of Top Merge Games

Explore the Q1 2021 performance trends for the top five merge games on the Android platform in the UK, with insights provided by Sensor Tower.

Q1 2021 UK Android Performance of Top Merge Games

Top 5 Merge Games on Android in the UK: Q1 2021 Performance Analysis

The first quarter of 2021 has seen varying performance among the top merge games on the Android platform in the United Kingdom. Sensor Tower provides detailed insights into the trends of downloads, revenue, and weekly active users for these engaging titles.

EverMerge: Match 3 Puzzle Game by Big Fish Games showed a steady increase in revenue, peaking at around $72K in the final weeks of March. Downloads rose to a high of nearly 8.5K in early February before experiencing a gradual decline to 4.4K by the end of March. The game's weekly active users peaked in early February at over 37K, followed by fluctuations and a slight uptick to nearly 35K by the quarter's end.

Metacore Games Oy's Merge Mansion experienced a rise in revenue, reaching nearly $25K in late February, with a slight drop to around $23K by the end of March. Downloads saw an increase in early February with over 5K but dropped to 3.6K towards the end of March. Weekly active users showcased significant growth, from 5.4K in late December to over 21K by March's end.

Zynga's Merge Dragons! had its revenue fluctuating, with a notable peak at $86K in late February, and ending the quarter at $71K. Downloads remained relatively stable, with a slight increase to 4.9K in the last week of March. Weekly active users saw a decrease from 108K at the start of the period to just over 102K by the quarter's conclusion.

BETTA GAMES' Mergical-Fun Match Island Game saw its revenue peak at $15K in early March, with a small decline to around $14.5K by the end of the quarter. Downloads hit a high of 6.5K in early February but fell to under 1K by March's close. The game's weekly active users reached a high of over 22K in early February, before dropping to just over 9K by the end of March.

Lastly, Merge Gardens by Futureplay had its revenue peak at $13K in the final week of March. Downloads saw a substantial rise to 6K in early February but declined to just over 1.5K by the end of March. The game's weekly active users showed a rise to 8.4K in mid-February, followed by a slight decrease to just under 5.5K by the quarter's end.

For more in-depth insights and performance metrics, Sensor Tower's platform offers a comprehensive analysis of the mobile app landscape.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021