Convenience Store App Trends in the US: Q1 2021 Insights

The first quarter of 2021 has seen varied performance across popular convenience store applications in the United States. With data sourced from Sensor Tower, let's delve into the performance of the top five convenience store apps.

Dollar General

The Dollar General app started the quarter with approximately 113K downloads and saw a peak in early February with over 126K downloads. However, by the end of March, downloads had tapered to around 73K. Weekly active users followed a similar pattern, beginning at 1.4M and reaching a high of 1.46M in February before closing the quarter at nearly 1.29M.

7-Eleven: Rewards & Shopping

The 7-Eleven: Rewards & Shopping app showed a steady performance with downloads starting at 60K and peaking at 72K in late January. The trend then showed slight fluctuations, ending the period at nearly 69K downloads. Weekly active users saw a modest increase from 1.56M to 1.64M by late March.

Family Dollar

Family Dollar experienced a dip in downloads from 45K to around 35K by the end of March. The app's weekly active users saw a decline from 104K at the start of the quarter to approximately 94K by its conclusion.

Wawa

The Wawa app's downloads saw a decrease from 66K to 41K over the quarter. Weekly active users began at 321K, dipped in mid-quarter, but ended on a slightly higher note at 319K in late March before dipping again to 308K.

7NOW: Food & Alcohol Delivery

Lastly, 7NOW: Food & Alcohol Delivery had its highest number of downloads in early February at over 52K, but this number fell to around 28K by the end of March. The weekly active users peaked at 118K in early February and saw a decrease to 97K by the quarter's close.

For more detailed insights and data, Sensor Tower's platform offers in-depth analytics on app performance across various markets and sectors.