AI Insights · Timothy · October 2021
Top 5 Finance Apps on Android in Africa - Q3 2021
Discover the performance of the top finance applications on Android in Africa for the third quarter of 2021, with insights into downloads and active user trends.
In the third quarter of 2021, the top finance applications on the Android platform in Africa demonstrated varied performance in terms of downloads and active users. Below, we delve into the trends observed for the leading apps in this category, with data provided by Sensor Tower.
M-PESA from Safaricom Limited saw significant activity during this period. Weekly downloads started at around 216K at the end of June, peaking at approximately 331K in early August. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to 156K by late September. The app's weekly active users exhibited a consistent upward trend, starting from 678K and reaching an impressive 2.2M by the end of September.
OPay - Cash rain, Airtime, Transfer, Savings by OPay Digital Services Limited also had notable activity. Weekly downloads fluctuated, starting at 86K at the end of June, peaking at 103K in early July, and eventually declining to 58K by the end of September. The active user base showed a slight decline initially, from 758K to 679K in early August, but recovered to 763K by mid-September, before stabilizing around 683K by the end of the quarter.
AsapKash - Reliable Loans displayed an interesting trend in downloads, with a significant peak of 139K in late July, followed by a sharp drop to 31K by mid-September, and ending the quarter at 49K. The app's active users mirrored this pattern, starting at 171K, peaking at 365K in late August, and then fluctuating before stabilizing at 311K by the end of September.
Kashway - Safe loan app in Kenya experienced steady download numbers, starting at 63K in late June, peaking at 98K in mid-August, and then declining to 43K by the end of September. Active users followed a similar trend, starting at 168K, peaking at 226K in mid-August, and ending the quarter at 196K.
Branch - Personal Finance App by Branch International Financial Services Limited exhibited consistent download trends, starting at 60K in late June and peaking at 92K by the end of September. The app's active users steadily increased from 314K at the end of June to 392K by the end of September.
These insights into the performance of the top finance apps on Android in Africa for Q3 2021 highlight the dynamic nature of user engagement and app adoption. For more detailed insights, visit Sensor Tower.
