Top 5 Entertainment Apps on iOS in the US, Q3 2021

The third quarter of 2021 saw significant activity in the entertainment app category on iOS in the United States. Here, we delve into the performance metrics of the top 5 apps, providing insights into their weekly downloads, revenue, and active users.

HBO Max: Stream TV & Movies from WarnerMedia showed a dynamic trend in weekly downloads, peaking at around 660K in mid-July before stabilizing to approximately 336K by the end of September. The app's weekly revenue saw a steady increase, starting at about $5.1M in late June and reaching a high of nearly $5.4M in the last week of September. Active users fluctuated, starting at around 3.8M and ending the quarter at approximately the same level.

Disney+ experienced a notable increase in weekly revenue, starting at around $4.2M and peaking at roughly $5.9M in early July. Downloads remained relatively stable, with a slight decline from about 474K in late June to 314K by the end of September. Active users also showed fluctuations, peaking at about 7.8M in early July and ending the quarter at approximately 5.6M.

Hulu: Stream TV shows & movies maintained a consistent performance in weekly downloads, averaging around 330K to 340K throughout the quarter. Its weekly revenue was stable, hovering around $2.7M to $3.0M. Active users remained robust, starting at around 12.2M in late June and ending the quarter at approximately 11.7M.

TikTok saw impressive weekly downloads, consistently surpassing the 1M mark, with a notable peak of approximately 1.4M in late September. The app's weekly revenue displayed a steady upward trend, starting at about $1.9M and reaching around $2.7M by the end of the quarter. Active users remained strong, averaging over 54M throughout the quarter.

Netflix showed a stable trend in weekly downloads, ranging from around 460K to a peak of approximately 722K in late September. Weekly revenue remained consistent, averaging around $2M. Active users fluctuated, starting at about 20M in late June and peaking at approximately 20.6M by the end of September.

These insights into the performance of the top 5 entertainment apps on iOS in the US during Q3 2021 demonstrate the dynamic nature of the market. For more detailed insights, visit Sensor Tower.