AI Insights · Timothy · October 2021
Top 5 Apparel Apps in Italy Q3 2021
Discover the performance trends of the leading apparel apps in Italy during Q3 2021, including downloads and active user metrics.
In the third quarter of 2021, the top apparel applications in Italy showcased varied performance trends on a unified platform. Below, we delve into the weekly downloads and active user metrics of these leading apps.
SHEIN - Shopping Online maintained a strong presence with weekly downloads ranging from approximately 66K to 81K. The app saw a slight decrease in downloads over the quarter, with a peak at the end of June and a gradual decline towards September. Active users fluctuated between 3.4M and 4M, indicating a consistent and engaged user base.
Zalando – Online fashion also performed well, with weekly downloads reaching up to 58K by the end of August. Active users showed a positive trend, growing from 816K in early August to over 1M by the end of the same month, before stabilizing around 950K to 1M in September.
ABOUT YOU Online Fashion Shop experienced a significant surge in activity. Weekly downloads saw a dramatic increase, especially in September, jumping from around 8K to over 196K. Active users mirrored this trend, rising from 61K in early August to nearly 280K by the end of September.
Nike: Shoes, Apparel, Stories displayed steady growth, with weekly downloads increasing from approximately 19K to 32K by the end of the quarter. Active users remained stable, ranging from 302K to 371K, suggesting consistent user engagement.
H&M - we love fashion saw moderate activity with weekly downloads fluctuating between 14K and 26K. Active users showed a gradual increase, starting at 654K in late July and reaching 796K by the end of September.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of leading apparel apps in Italy for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
