Top 5 Apparel Apps in South Africa Q3 2021: Performance Overview

In the third quarter of 2021, the top five apparel applications in South Africa showcased notable trends in downloads and active user metrics on a unified platform. The data, sourced from Sensor Tower, provides insights into the performance of these apps, which include SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, Floryday - Shopping & Fashion, Newchic-Fashion Shopping, and ZARA.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, peaking at approximately 105.6K in the last week of September. Active users also saw an upward trend, reaching about 456.3K in the same period.

Nike: Shoes, Apparel, Stories had a notable spike in downloads during mid-July, with weekly downloads hitting 16.4K. Active users peaked at around 33.8K in late July before experiencing a gradual decline throughout the quarter.

Floryday - Shopping & Fashion saw fluctuating download numbers, with a peak of 12.9K in mid-August. Active users peaked at 17.9K during the same period, though there was a noticeable decline towards the end of the quarter.

Newchic-Fashion Shopping had its highest download week in mid-July with 7.2K downloads. Active users reached their highest at around 10.3K during the same period, followed by a downward trend.

ZARA maintained a relatively stable download rate, with weekly downloads ranging from 2.9K to 4.2K. Active users showed consistency, hovering around the 31K mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.