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In the third quarter of 2021, the top 5 parenting applications in Germany displayed varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.
Find my kids: live GPS tracker by GEO TRACK TECHNOLOGIES INC saw a steady increase in weekly revenue, peaking at around $10.6K in early September. Weekly downloads surged significantly, reaching approximately 12.8K in the week of September 6. The app's active users grew from 47.2K at the start of the quarter to 68.7K by early September, before declining to 56.2K by the end of the month.
Pregnancy + | Tracker App from Philips Digital UK Limited showed consistent weekly downloads, with a notable increase to about 10.1K in the final week of September. Revenue remained relatively stable, peaking at approximately $600 in mid-August. The app maintained a strong user base, with active users fluctuating around 620K to 650K throughout the quarter.
Amazon Kids+: Books, Videos… by Amazon Mobile LLC experienced a decline in weekly downloads, dropping from 6.8K at the beginning of the quarter to 3.4K by the end of September. Active users also saw a decrease, from 35.8K to 28K over the same period.
Pampers Club - Treueprogramm from Pampers by P&G-Diapers, Baby products & Reward had a relatively stable performance in terms of weekly downloads, peaking at around 6K in early July before dropping to 1.9K by the end of September. Active users showed a slight decline from 39.1K to 30.5K over the quarter.
Be Closer: Family location by Applabel LTD saw a varied performance, with weekly revenue peaking at approximately $4.5K in early July. Downloads fluctuated, reaching a high of about 8.6K in early July before decreasing to 1.6K by the end of September. Active users followed a similar trend, peaking at 10.6K in early July and then declining to 3.1K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower. These trends highlight the dynamic nature of the parenting app market in Germany during Q3 2021.