Top 5 Beauty Retail Apps in Greece: Q4 2021 Performance Review

In the fourth quarter of 2021, the top 5 beauty retail applications in Greece showcased varied performance trends in terms of downloads and active users. Here’s a closer look at how these apps fared, based on data from Sensor Tower.

Παλιά έκδοση - Sephora saw fluctuating download figures throughout Q4. Downloads peaked at 690 in mid-December, with a noticeable increase towards the end of the quarter, reaching 676 in the final week.

BEAUTY BAY experienced a steady but low download rate, with a notable dip in the week of November 29, falling to 86. However, it showed signs of recovery, ending the quarter with 142 downloads. Active user numbers also showed a gradual decline from 1.03K at the start of the quarter to 817 by the end.

SUGAR Cosmetics: Shop Makeup had a mixed quarter in terms of downloads, starting with 66 and peaking at 148 in early November. Active users mirrored this trend, peaking at 253 in early November before gradually declining to 63 by the end of December.

FOREO For You showed a consistent download rate, with a significant uptick in mid-November, reaching 106. Active users followed a similar pattern, peaking at 118 in late November before stabilizing around 110 towards the end of December.

Zoniou Loyalty had a dramatic increase in downloads, starting with 23 in mid-November and peaking at 287 in mid-December. The app ended the quarter with 78 downloads in the final week.

For more in-depth insights and data, visit Sensor Tower.