Top 5 Shopping Apps in Italy: Q4 2021 Performance

During the fourth quarter of 2021, the top 5 shopping apps in Italy showed diverse performance trends in terms of downloads, active users, and revenue. The data, sourced from Sensor Tower, highlights the dynamic landscape of the shopping category on a unified platform.

Vinted: Sell vintage clothes saw a significant fluctuation in its weekly downloads. Starting strong with 106K downloads at the end of September, it peaked at approximately 165K in early November before declining to around 45K by mid-December. The app maintained a steady active user base, peaking at nearly 595K in late November and closing the quarter with about 532K active users.

Wallapop - Vende y compra experienced a varied trend in weekly downloads, starting at around 44K and reaching its peak of 150K in early November. By the end of December, downloads were at approximately 70K. Active users saw a consistent rise, beginning at 66K and peaking at nearly 299K in the final week of December. Revenue remained relatively stable, fluctuating between $172 and $300 throughout the quarter.

Amazon displayed a steady increase in weekly downloads from 58K at the end of September to approximately 77K by mid-December. The app maintained a robust active user base, starting at 4.3M and peaking at around 4.8M in late November.

Zalando – Online fashion showed a consistent trend in weekly downloads, starting at 45K and peaking at approximately 73K in mid-October before a gradual decline to about 43K by the end of December. Active users started at 947K and saw a peak of 1.4M in late November, ending the quarter with around 1M active users.

SHEIN - Shopping Online experienced varied weekly downloads, beginning at 68K and peaking at approximately 83K in early November. By the end of December, downloads had decreased to around 42K. Active users showed a peak of 4.4M in early November, with a decline to about 3.3M by mid-December.

For more detailed insights and data, visit Sensor Tower.