Top 5 Shopping Apps in Italy Q4 2021 Performance

In Q4 2021, the top 5 shopping apps in Italy showed varied performance trends in terms of downloads and active users. Below is a detailed look at each app's performance, with data sourced from Sensor Tower.

Amazon saw consistent weekly downloads, starting at around 58K and experiencing a peak of approximately 81K in the week of November 22. The app's weekly active users followed a similar upward trend, beginning at about 4.3M and reaching over 4.8M in the same week.

Zalando – Online fashion also performed well, with weekly downloads peaking at around 73K in mid-October but gradually declining to approximately 42K by the end of December. Its active users started at roughly 947K and climbed to a high of about 1.4M in late November before dropping to around 1M by the end of the quarter.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, peaking at about 83K in early November and dropping to around 41K by the end of December. Active users began at approximately 3.9M, peaked at 4.3M in early November, and then declined to about 3.3M by the quarter's end.

ABOUT YOU Online Fashion Shop had a significant initial download rate of around 151K in late September, but this number decreased to roughly 34K by the end of December. The app's active users started at about 280K, peaking at around 348K in mid-November, and then settled to approximately 268K by the end of the period.

Finally, Stocard - Rewards Cards Wallet showed a steady increase in weekly downloads, starting at around 43K and reaching approximately 66K by the end of December. Active users also followed an upward trend, beginning at about 1.2M and peaking at roughly 1.3M in mid-December before a slight decline to around 1.2M.

For more detailed insights and data, visit Sensor Tower.