Top 5 Beauty Retail Apps in Egypt Q2 2022 Performance Review

In the second quarter of 2022, the top beauty retail applications in Egypt showed varied performance trends. Below is a detailed overview of their weekly downloads and active user metrics.

Bath&BodyWorks, published by M.H. Alshaya Co. W.L.L., experienced notable fluctuations in weekly downloads. The app saw a peak in downloads during the week of May 23, reaching approximately 11.8K. The lowest point was in early June, with around 2.7K downloads. Weekly active users also showed a dynamic pattern, peaking at 23.2K in the week of May 23 and dropping to about 10.7K by mid-June.

Eva Cosmetics, launched by Pan Arab Media Inc., displayed a steady increase in weekly downloads since its release in early April. Downloads were highest at 8.5K in the week of June 6. However, there was a significant drop to approximately 1K downloads by the end of June. No data was available for weekly active users.

Nabda, from Nabda Platform, had a more varied download trend. The highest weekly downloads were recorded at 5.5K in late March, but numbers steadily declined, reaching a low of 138 downloads by the last week of June. No data was available for weekly active users.

Mazaya Stores showed a consistent but moderate increase in weekly downloads throughout Q2. Starting from 407 downloads in late March, the app saw a gradual rise, peaking at 767 downloads in the final week of June. There were no active user metrics available for this app.

Feel22-Your Beauty, Your Terms, developed by feel22, had a relatively stable number of weekly downloads. The highest downloads were recorded at 1K in mid-April, while the lowest was approximately 235 in early May. Active user data was not provided for this app.

For more detailed insights and data, visit Sensor Tower.