Top 5 Apparel Apps in Belarus Q4 2022: Performance Analysis

In the fourth quarter of 2022, the top 5 apparel apps in Belarus on a unified platform demonstrated varied performance in terms of downloads, active users, and revenue. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

ZARA experienced a steady increase in weekly downloads, starting from 699 in late September and peaking at 1.5K in the week of November 21. Active users followed a similar upward trend, growing from 5.9K to 7.7K during the same period.

SHEIN - Shopping Online saw fluctuating weekly downloads, with notable peaks at 1.3K in late October and 1.2K in mid-December. Active users remained relatively stable, hovering around 30K to 33K throughout the quarter.

LightInTheBox showed a consistent increase in weekly downloads, reaching a high of 1.1K in late November. Active users also rose steadily, from 1.1K in late September to 2K by mid-December.

FARFETCH - Shop Luxury Fashion had a moderate but steady increase in downloads, peaking at 886 in early November. Active users grew from 2.8K in late September to 3.5K in early November, before stabilizing around 2.7K to 2.8K towards the end of the quarter.

BERSHKA saw a significant rise in weekly downloads, with a peak of 1.1K in late November. Active users increased from 6.8K in late September to 8.8K in late November, before settling around 7.2K to 7.4K by the end of December.

These insights offer a glimpse into the performance dynamics of leading apparel apps in Belarus during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.