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In the fourth quarter of 2022, Serbia's communication app market saw interesting trends across the top five apps, including WhatsApp Messenger, Messenger, Rakuten Viber Messenger, Snapchat, and Telegram. Here's a detailed look at their performances based on Sensor Tower data.
WhatsApp Messenger saw stable weekly download numbers throughout the quarter, fluctuating between 9.3K and 11.8K. The app experienced a notable peak in the final week of December, reaching approximately 11.9K downloads.
Messenger from Meta Platforms, Inc. had a varied performance in terms of revenue and downloads. Weekly revenue spiked in the final two weeks of December, reaching $251 and $238 respectively. Downloads were relatively steady, peaking at 9.3K in the last week of December.
Rakuten Viber Messenger experienced a consistent rise in weekly downloads, peaking at around 13.3K in the final week of December. Revenue showed slight fluctuations, averaging around $150 weekly, with a peak of $186 in late November.
Snapchat maintained a relatively stable download rate, ranging from 6.7K to 9.3K downloads per week. Revenue saw minor fluctuations, with a notable increase to $166 in the last week of December.
Telegram showed steady weekly download numbers, peaking at approximately 8.5K in early November. Revenue trends for Telegram were more dynamic, with a significant rise to $302 in the final week of December.
These insights into Serbia's top communication apps in Q4 2022 provide a glimpse into user preferences and app performance. For more detailed insights, visit Sensor Tower.