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In Q1 2023, the performance of the top five news and magazine apps on the Android platform in Ghana showcased interesting trends. Here is a detailed breakdown based on data from Sensor Tower.
Twitter Lite observed fluctuating weekly downloads, peaking at around 2.9K in the week of January 30 and dipping to approximately 1.8K by the end of March. The app's active users also varied, starting from 3.7K in late December and reaching up to 4.6K in early February before stabilizing around 3.6K towards the end of the quarter.
Opera News: breaking & local had a relatively stable download trend with minor fluctuations. Weekly downloads reached a high of about 2.3K in mid-March. However, active users saw a decline from over 406K in late December to approximately 340K by the end of March.
Quora: the knowledge platform exhibited a steady increase in weekly downloads early in the quarter, peaking at around 2.6K in late January. Active users followed a similar pattern, peaking at about 54K in early January and then gradually decreasing to around 46K by the end of March.
CGTN – China Global TV Network experienced a significant spike in downloads, reaching approximately 3.5K in early March after a gradual build-up. Active users also showed growth, peaking at around 2.9K in early March before declining to about 283 by the end of the quarter.
Google News - Daily Headlines had relatively low download numbers throughout the quarter, with a peak of around 907 in early February. Active users showed a peak of about 4.6K in early February, stabilizing around 3.3K towards the end of the quarter.
These insights highlight the dynamic nature of user engagement with news and magazine apps in Ghana. For more detailed data and further insights, visit Sensor Tower.