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In Q1 2023, the self-therapy and journaling app category on the Android platform in the United States saw notable activity. Here’s a breakdown of the performance for the top 5 apps in this category, based on data from Sensor Tower.
Paired: Couples & Relationship experienced a steady increase in weekly revenue, peaking at approximately $39K in the second week of January. Weekly downloads showed an upward trend in early January, reaching 17.7K in the week of January 16, while weekly active users remained relatively stable, fluctuating around 130K to 145K throughout the quarter.
Breeze: mental health saw a significant increase in weekly revenue, starting from around $5.3K at the end of December and peaking at $24.9K by the end of February. Weekly downloads were highest in the first week of January at 48.9K and then gradually decreased to around 15.6K by the end of March. Active users mirrored this trend, peaking at 50.3K in late January before settling around 26.5K by the end of the quarter.
Fabulous Daily Routine Planner had a mixed quarter with weekly revenue peaking at approximately $24.2K in the second week of January. Downloads saw an initial spike to 11.5K in the first week of January but then declined, reaching a low of 3.5K in mid-March. Active users saw a high of 95.3K in early January but declined to around 58K by the end of March.
I am - Daily affirmations displayed a steady performance with weekly revenue reaching a high of $19.4K in the first week of January. Weekly downloads peaked at 27.2K during the same period, while active users also showed an initial increase, reaching 86.6K in early January before stabilizing around 62K to 69K throughout the rest of the quarter.
Clarity - CBT Thought Diary had moderate activity with weekly revenue peaking at approximately $9.8K at the end of February. Downloads saw a high of 5.1K in mid-January but gradually decreased to around 2.5K by the end of March.
For more detailed insights and data, visit Sensor Tower.