AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps in the UK: Q1 2023 Performance
Explore the performance trends of the top 5 beauty retail apps in the UK during Q1 2023, with insights on weekly downloads and active users.
In the first quarter of 2023, the top 5 beauty retail apps in the United Kingdom showcased varied performance trends across downloads and active users. Here's a detailed look at their key metrics:
Superdrug - Beauty and Health saw a steady weekly downloads trend, starting at 17K at the end of December and fluctuating slightly before reaching a peak of approximately 17.1K in the last week of March. The app’s weekly active users maintained a consistent level, starting at around 51K and ending the quarter close to 50.7K.
LOOKFANTASTIC: Beauty & Makeup experienced a notable increase in weekly downloads, starting at 12.8K in late December and peaking at 21.2K by the end of March. The app’s weekly active users also demonstrated a significant growth, beginning at 82.5K and reaching nearly 99.2K by the end of Q1.
Feelunique: Limitless Beauty had a fluctuating downloads trend, starting strong at 31.2K in early January, dipping mid-quarter, and then stabilizing around 11.5K towards the end of March. Weekly active users for the app showed a steady increase, rising from approximately 56.2K in early January to nearly 56.8K by the end of March.
Cult Beauty: Beauty & Makeup exhibited a more stable downloads trend, starting at 9.1K in late December and ending at around 5.6K by the end of March. The app's weekly active users saw a slight decline from 17.3K in early January to approximately 18.5K by the end of the quarter.
BEAUTY BAY had a relatively steady weekly downloads trend, starting at 5.3K in early January and maintaining around 4.1K towards the end of March. The app’s weekly active users remained consistent, starting at 37.4K in early January and ending the quarter at approximately 33.5K.
For more detailed insights and data, visit Sensor Tower.
