Top 5 Fashion Games in Sweden: Q1 2023 Performance

In Q1 2023, the fashion gaming landscape in Sweden showcased interesting trends across the top 5 apps on a unified platform, with data sourced from Sensor Tower.

Vlinder Princess：Dress Up Game saw its weekly downloads peak mid-January at approximately 6.5K, before gradually declining to around 1.2K by the end of March. The game's weekly active users mirrored this trend, starting at 350 in late December, peaking at 7.2K in January, and then tapering off to 3.3K by the end of the quarter. Revenue peaked at $11 in the last week of January, with minor fluctuations in the following weeks.

Fashion Famous - Dress Up Game exhibited a strong start with 12.1K downloads in the last week of February. However, downloads decreased steadily to 2.5K by the end of March. Weekly active users peaked at 11.9K in early March before falling to approximately 6K. Revenue saw its highest point at $119 in the first week of March and ended the quarter at $22.

Project Makeover maintained a stable performance throughout the quarter. Weekly revenue fluctuated between $11.2K and $15K, with a notable peak of $14.9K in late February. Downloads remained relatively consistent, ranging from 1.8K to 3.1K. Active users hovered around 20K, showing slight variations but maintaining overall stability.

DIY Paper Doll experienced significant growth in downloads, starting at 844 in mid-February and rising to 5.5K in early March. Active users followed a similar upward trajectory, increasing from 705 to 7.2K by the end of the quarter. Despite this, the app did not generate any reported revenue during this period.

Makeup Kit - Color Mixing had a more fluctuating performance. Downloads reached a peak of 4.2K at the end of December but dropped to around 1K by late March. Active users saw a high of 7.8K in the last week of December, declining to approximately 2.7K towards the end of the quarter. Like DIY Paper Doll, this app also did not report any revenue during Q1 2023.

These insights into the performance of fashion games in Sweden for Q1 2023 highlight the varying trends in downloads, active users, and revenue. For more detailed analytics and insights, visit Sensor Tower.