AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on iOS in Australia for Q2 2023
In Q2 2023, MECCA - Beauty Shopping led the way in downloads and active users among beauty retail apps on iOS in Australia, while other top apps showed varied performance metrics.
During the second quarter of 2023, the beauty retail app landscape in Australia on the iOS platform saw significant activity. Here’s a breakdown of the performance of the top five apps, based on data from Sensor Tower.
MECCA - Beauty Shopping exhibited strong performance in both downloads and active users. Weekly downloads fluctuated, peaking at around 8.4K in late April and maintaining an average of 6K to 7K throughout the quarter. Active users showed a consistent upward trend, growing from 54.8K at the end of March to 61.8K by the end of June.
Sephora - Beauty Shopping also performed well, with weekly downloads peaking at 8.8K in mid-April. Active users increased from 20.9K at the end of March to a high of 25.6K in early April, then settled to around 22.1K by the end of June.
Adore Beauty | Shop Beauty Now saw a notable peak in downloads towards the end of the quarter, reaching 4.6K in the last week of June.
CHARLOTTE TILBURY had a varied performance in weekly downloads, with a significant spike of 3.7K in the final week of June. Active users mirrored this trend, peaking at 3.5K in the same week.
Lush Fresh Handmade Cosmetics showed a more modest performance. Weekly downloads hovered around 300, with a slight increase towards the end of June. Active users remained relatively stable, averaging around 300 throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
