Top 5 Beauty Retail Apps in Austria: Q2 2023 Performance

In the second quarter of 2023, the top beauty retail applications in Austria demonstrated varied performance metrics across weekly downloads and active users. Here’s a closer look at the trends for Notino: profumi e cosmetici, Douglas - Parfüm & Kosmetik, flaconi, Vorherige Version Sephora, and Marionnaud.

Notino: profumi e cosmetici saw weekly downloads fluctuate, peaking at approximately 3.4K in mid-April. The app's active users mostly remained stable, with a notable increase to around 9.3K by mid-June.

Douglas - Parfüm & Kosmetik experienced a steady trend in weekly downloads, reaching a high of 2K during the week of April 10. Active users also showed consistent performance, peaking at about 10K in the same week.

flaconi displayed a significant spike in downloads mid-May, hitting around 1.7K, while active users saw an increase, peaking at approximately 12.9K during the same period.

Vorherige Version Sephora maintained a steady download rate, with a peak of around 800 in mid-April. Active users also remained stable, reaching a high of about 4.3K in early June.

Marionnaud had relatively lower download numbers, peaking at just over 400 in mid-April. Unfortunately, no data was available for its active users.

This data is sourced from Sensor Tower. For more detailed insights and a comprehensive analysis, visit Sensor Tower.