Top 5 Beauty Retail Apps in Ireland Q2 2023

The second quarter of 2023 showcased interesting trends for the top beauty retail applications in Ireland. Here's a detailed look at the performance of the leading apps based on data from Sensor Tower.

LOOKFANTASTIC -Beauty Shopping saw a fluctuating trend in weekly downloads, beginning with approximately 1.5K downloads and experiencing a dip to 950 downloads in mid-April. However, it rebounded in May and June, peaking at around 1.7K downloads. Weekly active users followed a similar pattern, starting from 11K and dropping to 8.7K by mid-April, before climbing back to around 11K by the end of June.

CHARLOTTE TILBURY experienced a significant surge in weekly downloads, starting modestly with single digits in May, and then skyrocketing to 4.1K by the end of June. The active users mirrored this trend, beginning with minimal numbers and reaching nearly 3.7K by the last week of June.

BEAUTY BAY maintained a steady performance throughout Q2. Weekly downloads hovered around the mid-200s, with a slight increase to 311 in late June. Active users remained relatively stable, fluctuating around the 2.2K mark during this period.

Lush Fresh Handmade Cosmetics showed consistent but modest growth. Weekly downloads varied between 67 and 173, with a noticeable increase towards the end of June. Active users followed a similar trend, starting at 111 and reaching 149 by the end of the quarter.

Lastly, Nykaa Fashion – Shopping App had the most stable metrics. Weekly downloads stayed mostly in the teens to low 30s, while active users fluctuated slightly around the 130 mark, peaking at 153 in early May.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in Ireland. For more detailed analytics and trends, visit Sensor Tower.