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The third quarter of 2023 showcased interesting trends for the top consumer finance apps on the Android platform in Ghana. Below, we delve into the performance metrics of the top five apps: Fidelity Mobile Banking, Ecobank Mobile App, GCB Mobile App, SC Mobile Ghana, and Fibo: Cash Wallet. Credit Loan.
Fidelity Mobile Banking had a relatively stable quarter with weekly downloads fluctuating between 3.0K and 3.7K. The app saw a slight dip mid-quarter but recovered to end September with around 3.5K downloads. Weekly active users hovered around the 31K mark, with a minor dip in mid-July to 29.7K but rebounding to 31.1K by the end of September.
The Ecobank Mobile App experienced varying download rates, peaking at nearly 4K in mid-July and then stabilizing around 2.5K towards the end of the quarter. Active users showed a similar trend, starting at around 18.6K and reaching a peak of 19.9K in July before stabilizing at approximately 19.4K by the end of September.
Released in mid-September, the GCB Mobile App quickly gained traction. It saw an impressive spike in downloads, starting with 11.1K in its first week and nearly doubling to 19.9K in the subsequent week. The app's rapid adoption indicates strong user interest and potential for continued growth.
SC Mobile Ghana had a dynamic quarter. Initially, the app's downloads were minimal, with single-digit figures in early August. However, there was a significant surge in mid-September, reaching nearly 1.8K downloads and peaking at 5.3K by the end of the month. Weekly active users saw a noticeable rise from 70.3K in June to a peak of 99K by mid-September, before slightly adjusting to 90.1K.
Fibo: Cash Wallet. Credit Loan displayed a fluctuating download pattern. The app started with minimal downloads in July but saw a substantial increase in early August, peaking at 1.4K downloads. However, it experienced a sharp decline towards the end of the quarter, with downloads dropping to single digits by late September.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.