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In the third quarter of 2023, the wellness app market in Turkey showcased remarkable activity with notable trends in downloads, revenue, and active user engagement. Here’s a closer look at the performance of the top 5 wellness apps on a unified platform:
Meditopia: AI, Meditation saw a consistent increase in weekly revenue, peaking at around $4.9K in early September. Downloads fluctuated throughout the quarter, reaching a high of approximately 7.1K in early July. Weekly active users experienced a gradual decline from 48.2K at the beginning of the quarter to 41.2K by the end of September.
Sleep Monitor: Sleep Tracker had a significant surge in downloads, especially in the first week of August, with a peak of around 57.8K. Revenue saw a dramatic increase mid-quarter, reaching up to $5.3K in mid-August. Weekly active users followed a similar trend, rising sharply to 52.7K by the end of September.
Breath Hub: Guided Breathwork experienced steady revenue growth, peaking at about $2.2K mid-August. Downloads showed a notable increase in mid-July with approximately 3.9K, while the rest of the quarter saw a stable range between 1.2K to 3.4K.
NightLive - 18+ Video Chat maintained a steady revenue stream throughout the quarter, peaking at around $2.2K in late August. Downloads remained consistent, with slight fluctuations around 900-1K. Weekly active users increased steadily, reaching up to 2.7K by the end of September.
Goddess: Self Care & Wellness saw a steady revenue trend, peaking at approximately $1.4K in mid-July. Downloads showed a notable peak of around 2.6K in late August. The rest of the quarter saw stable download numbers within the range of 1.4K to 2.6K.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the wellness app market in Turkey for Q3 2023. For more detailed analytics and trends, visit Sensor Tower.