AI Insights · Timothy · January 2024
Q4 2023 Performance of Top iOS Food & Diet Apps in the US
The fourth quarter of 2023 saw varied trends in the Food and Diet Tracking category on the iOS platform in the United States. Sensor Tower's latest data reveals how the top applications performed in terms of downloads, revenue, and weekly active users.
In the final quarter of 2023, MyFitnessPal: Calorie Counter displayed a strong performance with revenues peaking at $1.8M during the holiday week and downloads reaching nearly 97K in early October. Weekly active users fluctuated, starting at 2.6M and dropping to 2.2M by the year's end.
WeightWatchers: Weight Health also saw its revenue rise to nearly $590K in late October, while downloads spiked to over 20K in the last week of December. The app's weekly active users hovered around 80K-90K for most of the quarter, ending at approximately 80K.
The Lose It! – Calorie Counter app experienced a revenue jump to $522K towards the end of November, and downloads peaked at over 30K in early November. Weekly active users saw a significant increase to nearly 1M during the same period, although they declined slightly to 843K by the close of the quarter.
Noom: Healthy Weight Loss Plan showed a more consistent revenue around the $200K-$270K mark, with a notable drop to $155K in the last week. Downloads saw a high of over 15K at the beginning of October, while weekly active users started at 362K and increased to 312K by the quarter's end.
Lastly, Zero: Fasting & Health Tracker had its revenue peak at $133K in late November and downloads reach over 20K in mid-October. The app's weekly active users started strong at 326K and ended the quarter with a slight decrease, at 306K.
For detailed insights and further data, Sensor Tower provides an in-depth analysis of the app market performance.
