AI Insights · Timothy · January 2024
Top 5 Apparel Apps in Bulgaria Q4 2023 Performance Review
Explore the performance of the top 5 apparel apps in Bulgaria during Q4 2023, including trends in downloads and weekly active users.
In the fourth quarter of 2023, the top 5 apparel applications in Bulgaria showed varied performance metrics across downloads and weekly active users. Here is an overview of their trends:
SHEIN - Shopping Online consistently maintained a strong presence in the market. Downloads peaked at 18.5K in mid-November, with a slight decline towards the end of December, finishing at 10K. Weekly active users (WAU) increased steadily, reaching a high of approximately 195K by the end of November before a slight dip to 178K in the last week of December.
ABOUT YOU Online Fashion Shop experienced a surge in downloads early in the quarter, with a peak of 20.7K in the second week of October. However, this was followed by fluctuations, ending the quarter at 8.4K. WAU showed a similar pattern, peaking at around 127K in late October, then gradually declining to approximately 83K by the end of December.
BestSecret had a modest yet steady download rate, with a peak of 4.6K in mid-November. The app's WAU also showed a positive trend, increasing from 10K at the start of the quarter to about 12.3K by the end of December.
efootwear.eu online shoe store saw a significant spike in downloads in the last week of December, reaching over 10K. WAU also increased notably during this period, from 15.9K at the beginning of the quarter to 26.1K by the end of December.
MODIVO - Moda i zakupy online demonstrated growth in both downloads and WAU. Downloads peaked at 4.6K in the last week of December, while WAU grew from 17.9K in late September to nearly 19.6K by the end of the quarter.
These insights reflect the dynamic nature of the apparel app market in Bulgaria. For a more detailed analysis, visit Sensor Tower for comprehensive data and trends.
