Top 5 Social Apps Performance in Tunisia Q4 2023

In Q4 2023, the top five social apps in Tunisia exhibited diverse performance trends across downloads, revenue, and active users. Below is an analysis of each app's performance based on data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. maintained robust weekly downloads, with a peak of 66K in the week of November 6. Revenue showed a slight increase, peaking at $288 in the same week. Active users remained consistently high, hovering around 6.2M to 6.3M throughout the quarter.

TikTok from TikTok Pte. Ltd. experienced a consistent weekly download rate, peaking at 61K in the week of October 9. Revenue saw notable fluctuations, reaching a high of $2.9K in the week of December 25. Active users remained stable, ranging between 1.9M and 2M.

Instagram by Instagram had a steady stream of weekly downloads, peaking at 54K in the week of October 30. Revenue fluctuated, with a peak of $874 in the first week of the quarter. Active users showed a slight increase, reaching up to 2.1M towards the end of December.

X from X Corp. saw a significant increase in weekly downloads, peaking at 24K in the week of October 16. Revenue spiked at $126 during the week of October 9 but remained relatively low for the rest of the quarter. Active users fluctuated around 480K to 500K.

NGL: ask me anything from NGL App showed a notable increase in weekly downloads, peaking at 14K in the week of October 30. Revenue remained modest, with a peak of $30 in the week of October 9. Active users steadily increased, reaching a high of 71K in the final week of December.

These insights highlight the varying trends in downloads, revenue, and active user engagement across the top social apps in Tunisia. For more detailed insights and data, visit Sensor Tower.