Q1 2024 Performance Analysis: Top Personal Finance Apps on Android in the US

In the first quarter of 2024, the personal finance app landscape on Android in the United States has seen varying levels of engagement and growth. Sensor Tower provides us with a detailed snapshot of how top budgeting and planning apps have fared.

Rocket Money - Bills & Budgets started the quarter with a high of 128K downloads which tapered off to 55K by the end of March. Revenue showed a fluctuating trend, peaking at nearly $48K in late February. Weekly active users saw a decline from 710K in the first week to 635K, indicating a slight drop in engagement over the quarter.

Cleo: Budget & Cash Advance, despite generating no revenue, maintained a steady download rate, beginning at 16K and ending the quarter at nearly 16K. The app's weekly active users showed resilience, with numbers hovering around the 160K mark, peaking at 165K in late January.

EveryDollar: Budget Tracker showed a mixed revenue picture, with a high of $50K mid-January but ending the quarter at around $32K. Downloads for EveryDollar started at 14K, dipping to 7K towards the end of March. The weekly active users remained fairly stable, starting at 99K and slightly reducing to 90K.

Hiatus: Bill and Money Manager experienced a surge in downloads in early February, reaching 12K, but saw a decline to 6K by the close of March. As the app did not generate revenue, the focus remains on its downloads and user base, which showed a decreasing trend in the provided data.

NerdWallet: Manage Your Money also reported no revenue but saw a steady number of downloads, starting the quarter at 7K and ending with nearly 5K. Weekly active users for NerdWallet began at 27K and showed a slight decrease to around 25K by the end of Q1.

While revenue and user engagement have ebbed and flowed across these applications, downloads have generally shown a downward trend across the board. For more insights and detailed performance metrics, Sensor Tower's comprehensive analytics platform offers in-depth analysis.