Top 5 iOS Beauty Retail Apps in the US: Q1 2024 Performance

In the first quarter of 2024, the leading beauty retail apps on iOS in the United States showed varied performance in terms of downloads and active users. Here’s a closer look at their trends.

Ulta Beauty: Makeup & Skincare started the quarter strong with around 139K downloads in the first week of January. However, downloads saw a general decline throughout the quarter, ending at approximately 72K in the final week of March. Active users showed a slight decline, starting at around 960K and tapering off to about 850K by the end of March.

Sephora US: Makeup & Skincare also had a notable start with about 152K downloads in the first week of January. Downloads fluctuated, dropping to around 70K mid-quarter before slightly recovering to about 87K in the last week of March. Active users remained relatively stable, ranging from about 927K to 1.03M during the quarter.

Flip.shop had an interesting trajectory, peaking at around 182K downloads in the second week of January but then experiencing a significant drop to about 34K by the end of March. Active users followed a similar pattern, starting at approximately 95K and decreasing to around 28K by the quarter's end.

Scentbird Perfume Box saw consistent downloads, starting off with around 10K in the first week of January and maintaining a similar level throughout the quarter, ending at about 10K in the last week of March. Active users showed a steady increase, beginning at 32K and rising to approximately 35K by the end of March.

IPSY: Personalized Beauty began the quarter with around 15K downloads in the first week of January, but this number gradually declined to about 7K by the end of March. Active users saw a decrease from around 169K to approximately 142K over the same period.

This data, sourced from Sensor Tower, provides insightful trends on the performance of top beauty retail apps in the US. For more detailed insights, visit Sensor Tower.