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AI Insights · Timothy · April 2024
Q1 2024 US iOS Self-therapy and Journaling App Insights
Sensor Tower's analysis of the top 5 self-therapy and journaling apps on the iOS platform in the US for Q1 2024 shows varying trends across downloads, revenue, and active users. Detailed performance metrics reveal the apps' quarterly trajectories.
In the first quarter of 2024, the landscape of self-therapy and journaling applications on iOS in the United States exhibited diverse trends, as reported by Sensor Tower. Here's a snapshot of the performance of the top five apps in this category.
Breeze: Mental Health experienced fluctuating revenue, peaking at nearly $213K in the second week of January before gradually descending to $147K by the end of March. Downloads saw a sharp decline from 122K in the first week of January to roughly 28K by the quarter's close. Weekly active users followed a similar downward trend, starting at 299K and diminishing to approximately 129K.
For Me+ Daily Routine Planner, revenue remained relatively stable, with a slight decrease from $228K in mid-January to just over $102K by the end of March. Downloads, however, dropped significantly, from 256K at the year's start to about 42K in the last week of March. Weekly active users started at 821K and experienced a gradual decline to 573K.
The Paired: Couples & Relationship app's revenue saw a mid-quarter spike, reaching nearly $196K in the second week of January, and then stabilized around $120K by March's end. Downloads were relatively consistent, with a slight uptick to around 29K in March from an initial 56K in January. Weekly active users hovered just under 500K at the start of the quarter and ended with 421K.
I am - Daily Affirmations showed a varied revenue pattern, with a high of $165K in the second week of January, followed by a dip to around $73K by the quarter's end. Downloads remained steady, ranging from 58K in the first week to 25K in the last. Weekly active users saw a peak of 259K in early February before decreasing to just under 200K.
Lastly, Day One Journal: Private Diary had its revenue start at $72K and end at approximately $39K. Downloads began at 13K and showed a marginal increase to 6.5K by March's end. Weekly active users started the quarter at 51K and saw a slight growth to 46K.
These insights from Sensor Tower provide a clear view of the self-therapy and journaling app market on the iOS platform in the US for Q1 2024. For more detailed information and analysis, Sensor Tower's platform offers extensive data and trend tracking.
