2026 State of Mobile is Live!

The first quarter of 2024 has been an interesting period for Waifu-themed gaming apps on the iOS platform in the United Kingdom. Here's a rundown of how the top five contenders fared, with data courtesy of Sensor Tower.
Published by Level Infinite, the game started the quarter with revenues around $58K and saw a dip to approximately $11K towards the end. Downloads were stable with a slight increase from 382K to 574K by the quarter's end. Weekly active users showed resilience, growing from 6.8K to 7.4K over the same period.
miHoYo Limited's title showed a fluctuating revenue trend, peaking at $9.9K in early March before dropping to $3.7K. Downloads ranged from 295K in early January to 321K by the end of March. The game's weekly active users saw a peak of 2.7K, but there was a noticeable decline to 2.1K by the quarter's end.
NEXON Company's offering had a high in revenue of $11.6K in early February, followed by a decrease to $1.7K. Downloads for the game hovered around the low hundreds, showing a slight decrease from 100K to 112K. Weekly active users showed a similar pattern, starting at 596 and ending the quarter at 601.
MUJOY PTE. LTD.'s game saw significant revenue growth, from $2.7K to a peak of $5.6K in mid-March, ending the quarter at $3.6K. Downloads saw a robust increase from 156K to a peak of 1.7M in early March, before settling at 843K. Weekly active users more than quadrupled, from 451 to 1.8K.
YOSTAR LIMITED's Azur Lane exhibited a revenue peak of $4.9K in late February, descending to $2.7K by the end of March. Downloads remained fairly consistent, with a slight drop from 137K to 143K. Weekly active users started at 572 and saw a small increase to 578.
For more in-depth insights and detailed analytics, Sensor Tower's platform is the go-to resource for understanding app performance and trends in the mobile market space.