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Digital Advertising Insights • August 2026
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.
Gaming Insights • August 2026
Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026
Honor of Kings surged to the top as the world’s highest-grossing mobile game in July 2026. Pokémon GO, Gossip Harbor, Whiteout Survival, and Royal Match rounded out the global top five.
Digital Advertising Insights • July 2026
Traffic, Engagement & Demographics: An Advertiser’s Guide to Reddit
Redditors are a unique breed. They're loyal, engaged, and highly-specialized in their interests. For advertisers trying to reach high-intent communities, the platform can be a goldmine. Keep reading to learn about the demographics, engagement, retention, and spend making up Reddit's ad ecosystem.
Mobile App Insights • July 2026
India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads
India’s mobile app market reached another milestone in Q2 2026. Downloads surpassed 6.6 billion, marking the highest level since January 2024, while revenue climbed to a record $345 million, up 35% year over year.
Gaming Insights • July 2026
H1 2026 Digital Gaming Market Index: Mature Markets, Tougher Ads, and a World Cup Lift
H1 2026 was a mature half for digital gaming. Mobile IAP revenue and time spent, PC/console copies sold, and browser visits were all relatively flat versus H1 2025, even as mobile downloads continued to fall. Conversely, advertising moved in the opposite direction. Sensor Tower’s H1 2026 Gaming Digital Market Index tracks the half across mobile, PC/console, browser, and digital advertising as the industry heads into a louder H2.
News and Announcements • July 2026
Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns
Read the press release on Sensor Tower's new collaboration with Google Ads.
Mobile App Insights • July 2026
Beyond the Game: The Sports Report 2026
Sensor Tower's 2026 Sports report explores how the FIFA World Cup, prediction markets, and women's sports are reshaping digital engagement
Digital Advertising Insights • July 2026
Introducing The Sensor Tower MCP Server
As more and more businesses turn to AI to simplify and optimize processes, companies are constantly finding new ways to work smarter, not harder. In fact, 91% of businesses, with more than fifty employees, use an AI agent within the customer journey, and are increasingly interacting with, and leveraging AI as part of their workflow.
