AI Insights · Timothy · April 2024
Top 5 Books and Reference Apps in Brazil for Q1 2024
Discover the performance of the top 5 Books and Reference apps on a unified platform in Brazil for the first quarter of 2024, based on Sensor Tower data.
In the first quarter of 2024, the Books and Reference category in Brazil showcased notable performances from several apps. Here is an overview of the top 5 apps based on Sensor Tower data.
KJV Bible Now: Audio+Verse experienced significant fluctuations in weekly downloads, starting strong with over 130K downloads in early January and peaking at 161.8K by the end of the month. However, downloads saw a sharp decline, falling to just 875 by the end of March. Active users also followed a similar trend, starting from 921.8K and reaching a peak of over 1M in late February before dropping to 419.3K by the end of the quarter.
Bible Offline-KJV Holy Bible maintained a steady increase in weekly downloads early in the quarter, peaking at 179.9K in late January. This trend then tapered off, ending Q1 with around 60K downloads. The app’s weekly revenue saw an initial high of $1.25K in early January but fluctuated, closing the quarter at approximately $146. Active users were relatively stable, starting from 1.5M and peaking at 1.8M by the end of January, before stabilizing around 1.5M by the end of March.
YouVersion Bible App + Audio showed consistent weekly downloads, starting with 150.9K in early January and maintaining a range between 84.9K to 141.9K throughout the quarter. The number of active users remained robust, starting at 2.5M and ending the quarter at roughly the same level.
Hallow: Prayer & Meditation saw a remarkable increase in weekly downloads, from 26.6K in early January to a peak of 709.6K by mid-February. Revenue also reflected this growth, with weekly earnings jumping from $32.6K at the start of the quarter to $163.5K in mid-March. Active users followed suit, starting at 59.8K and peaking at 585.9K by mid-February, before stabilizing around 124.2K by the end of March.
Finally, Skeelo: Livros e Audiobooks maintained consistent performance in weekly downloads, ranging from 52.9K to 75.4K throughout the quarter. Weekly revenue showed minor fluctuations, peaking at $2.8K in early March. Active users displayed stability, with numbers hovering around 270K to 290K over the three months.
For more detailed insights and comprehensive data, visit Sensor Tower.