Top 5 Consumer Finance Apps in Italy Q1 2024 Performance

In the first quarter of 2024, the top consumer finance apps in Italy exhibited diverse performance trends in terms of downloads and active users. Data from Sensor Tower highlights the key metrics for BancoPosta, Intesa Sanpaolo Mobile, isybank, Mobile Banking UniCredit, and BBVA Italia | Banca Online.

BancoPosta saw a steady decline in weekly downloads, starting from around 52K in early January and dropping to approximately 33K by the end of March. Despite this, the app maintained a relatively stable number of active users, with figures hovering around 1.5M throughout the quarter, peaking at 1.6M in the first week of January.

Intesa Sanpaolo Mobile experienced a moderate decrease in weekly downloads, beginning the quarter at 36K and ending at 26K. The app's active user base saw a slight dip from about 2M to 1.8M over the same period, with a notable peak of approximately 2M in the second week of January.

isybank showed an interesting trend in weekly downloads, with a significant spike to 52K in early March, followed by a sharp decline to about 8.8K by the end of the month. The active user count also saw an increase, peaking at 176K in the first week of March before stabilizing around 139K towards the end of the quarter.

Mobile Banking UniCredit displayed a consistent pattern in weekly downloads, starting at approximately 21K in January and gradually decreasing to 13K by March. The active users metric remained relatively stable, fluctuating between 742K and 830K, with the highest count observed in the second week of January.

BBVA Italia | Banca Online had a fluctuating download trend, beginning the quarter at 15K and ending at around 11K. Active users showed minor fluctuations, generally staying within the 220K to 230K range, with a slight peak in the first week of February at 237K.

For more detailed insights and data, visit Sensor Tower.