Top 5 Shopping Apps in Ghana Q1 2024: Performance Review

In the first quarter of 2024, the top five shopping apps in Ghana exhibited notable performance trends across weekly downloads and active users. Here's a detailed look at the data, sourced from Sensor Tower.

Alibaba.com - B2B marketplace maintained a consistent download rate throughout the quarter. Weekly downloads fluctuated between 12.7K and 16.7K, peaking at 16.7K in the week of January 29. The app also saw a slight decline in weekly active users from 478K to 436K over the quarter.

JUMIA Online Shopping experienced relatively stable weekly downloads, ranging from 11.6K to 16.1K. Downloads were highest at 16.1K in the week of January 8. Active users showed a downward trend from 248K to 210K, with minor fluctuations throughout the period.

SHEIN-Shopping Online demonstrated a notable increase in downloads mid-quarter, reaching 6.4K in the week of February 19. Weekly downloads varied between 3.4K and 6.4K. Active users also saw an upward trend, growing from 39K to 43K by the end of March.

KiKUU: Online Shopping Mall had a steady download rate, with weekly downloads ranging from 2.1K to 3.9K. The highest download count was 3.9K in the week of January 22. The number of active users gradually decreased from 64K to 53K over the quarter.

Mega Turn, a new entrant, showed a rapid increase in downloads, starting from 1.4K in the week of March 11 and reaching 18.7K by the end of the quarter. This app did not have active user data available for the period.

For more detailed insights and comprehensive data, visit Sensor Tower.